I'll tell you a bit more about who I am and my background in a minute but...
When I started my ad agency, Hemon Media, our problem was never trying to sign new clients...
My reputation as a marketer and direct response advertiser generating incredible results for my clients allowed us to have a steady flow of new businesses wanting to work with us...
But I quickly realized that my agency's growth & revenue would be capped unless I could grow a highly skilled team to fulfill on all the demand my agency had... that or I would have to be okay working 100+ hours a week doing the work myself.
So I quickly began to scour the internet in search of great and talented marketers to join my team
I did all the usual tactics...
Posted on job boards, indeed, LinkedIn, asked my friends for referrals, etc
I also started offering much higher salary ranges (well above industry averages) because I figured I would be able to attract the top-talents from other ad agencies...
The result?
I did manage to recruit Sr-level media buyers from some very large agencies (each with 6-figure+ salaries) to come work for me...
But this experience quickly confirmed a large issue that I had been experiencing over and over again
An issue you most likely have experienced as well if you're reading this...